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Brief Profile

PSI is a leading global health organization with programs targeting reproductive health, child survival, tuberculosis, sanitation, HIV, malaria, gender based violence and non-communicable diseases. Working in partnership with the public sector and harnessing the power of the markets, PSI provides lifesaving products, clinical services and communications that empower the world’s most vulnerable populations to lead healthier lives.

PSI’s mission is to empower the people of India to lead healthy lives by addressing priority public health challenges in India using social marketing, social franchising, behavior change communication and market facilitation techniques. In each of its platforms, PSI works in partnership with local governments, ministries of health and local organizations – creating health solutions that are built to last.

Area of Specialization

Family Planning and Reproductive Health Maternal Health
Child Survival HIV/AIDS
Tuberculosis Sanitation
Non-Communicable Diseases Gender Based Violence


Better Birth

The Program focuses on the adoption of essential birth practices through the effective use of SCC, a 30 item guide, along with peer support coaching in the health facilities for birth attendants. The Program is a collaboration of the Government of Uttar Pradesh (GoUP), Harvard School of Public Health (HSPH)/Ariadne Labs, Population Services International (PSI), Community Empowerment Lab (CEL), and the World Health Organization (WHO), with support from the Bill & Melinda Gates Foundation (BMGF).

Expand Access and Quality to Broaden Method Choice (EAQ)

The program’s purpose is to increase use of long acting reversible contraception (LARC) and long acting permanent methods (LAPMs) by expanding choice and access among men and women residing in urban slums of 32 districts of Uttar Pradesh. EAQ project is funded by Bill and Melinda Gates Foundation (BMGF).

Saving Women’s Lives: Early Detection & Treatment of Cervical Cancer in U.P

This program aims to increase access to comprehensive screening and treatment services for women to reduce morbidity and mortality due to cervical cancer. With funding from Maverick Collective PSI India launched this project in 10 districts of U.P. under the name “Sankalp Behtar Swasthya Ka”.


As a sub-recipient to The Union, PSI is implementing a TB control program with the Global Fund focusing on counseling on Multi Drug Resistant TB, rural health care providers and community health workers across 10 states in India to improve TB treatment and outcomes through referral for diagnosis and follow-up for appropriate treatment. This project covers 5 districts of U.P. Project Axshya aims to reduce the burden of TB in India and contributing to a larger goal of a “World Free of TB”.

Intervention District(s) in Uttar Pradesh- 35

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